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Look again...

When we look at the world we don’t just see things, we see what things could be. A stick of celery is the start of the best Bloody Mary you've ever had! A tomato, an olive, a sprig of mint, an espresso shot: each one is the start of something amazing.

When you see things the way Smirnoff does, there’s opportunity in everything. It’s just waiting to be released.

#purepotential

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We'll keep you updated with the latest from Smirnoff and #PurePotential.